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Stephanie Fierman Slips Into Abercrombie & Fitch
The teenage jury is in: Abercrombie & Fitch’s cross-channel marketing/ hype machine leaves just about everyone else in the dust. Launched in 1892, I suspect that former shoppers Teddy Roosevelt,...
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Stephanie Fierman On The Perils Of Perceived Value
As my readers know, I’ve been fixated on the concept of value for quite some time. Any random post may not seem to fit this theme, but just about all of them do: turning store returns into a great...
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Stephanie Fierman Hopes Phelps Swims And Does Not Sink
Despite a massive media focus on the event, there’s not a lot one can one say about a photograph of Michael Phelps smoking marijuana from a bong. Did he do so on his own time? Definitely. And is...
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Without The Consequences Right In My Face…
A recent article made me think back to a post I wrote last summer titled “Stephanie Fierman Likes Plastic Gucci Sunglasses – And Is OK With It.” The post says that experts who say that not-rich...
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Stephanie Fierman And Tiger Woods Have Something In Common
So I walked around all last week, turning the Tiger Woods debacle over in my head, wondering if I had anything to add. Hadn’t everyone already piled on? Probably. And even the thoughts I want to...
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Stephanie Fierman Takes Lessons From Santa
Is Santa the best marketer ever? Think about it: Long-term reputation management: No Tiger Woods problems here. Ever. Do you think that Coca-Cola worries that it might go to sleep one night and wake...
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Stephanie Fierman Wants To Be Sure We Know Who’s Responsible
Larry King held a 2-hour telethon on June 21 to raise funds for those impacted by the BP oil spill – Disaster in the Gulf: How You Can Help. Maybe I’m missing something, but… am I the only one who...
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Is Santa The Greatest Marketer Of All Time?
Is Santa the best marketer ever? Perhaps. Consider the evidence: Long-term reputation management. No steroid use or bogus investment schemes here. Ever. Take Coca-Cola with its 80-year investment...
View ArticleWanted: Conscience. Contact: Donald Trump.
Will Donald Trump’s personal brand take a hit from all his recent tomfoolery? Check out my second blog for the post, TRUMP IS JUST BEING TRUMPY.
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Steve Jobs: A Model Failure
As a marketer, as a consumer, as someone who appreciates genius and beautiful design – as a human being – I was tremendously saddened by the death of Steve Jobs. Every homage to him, every video, every...
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